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Audit Certificate


Audited Website Measurement Service

INSURANCE BUSINESS ONLINE

Key Media Pty Ltd

Current

Australian Traffic | Period Ending: Aug 2017 | Embed Widget

Month Ave Daily UB % Ave Daily UB Change Page Impressions Total Sessions TT UB Freq APD ASD Auto refresh
Aug 2017 1,863 4.25 126,305 70,493 6,731 2.20 53.00 95.00

Historical

Australian Traffic

Month Ave Daily UB % Ave Daily UB Change Page Impressions Total Sessions TT UB Freq APD ASD Auto refresh
Jul 2017 1,787 -2.77 125,021 69,767 6,423 2.31 51.00 92.00
Jun 2017 1,838 -0.76 123,269 67,769 6,351 2.40 52.00 94.00
May 2017 1,852 46.17 127,399 68,305 6,310 2.25 50.00 92.00
Apr 2017 1,267 -21.30 82,591 42,606 3,940 1.88 48.00 92.00
Mar 2017 1,610 26.37 105,624 57,272 5,025 2.12 47.00 87.00
Feb 2017 1,274 -9.26 140,246 71,246 6,169 1.76 36.00 73.00
Jan 2017 1,404 16.13 98,183 49,286 5,379 1.81 55.00 109.00
Dec 2016 1,209 -29.71 78,043 42,276 4,189 1.86 54.00 99.00
Nov 2016 1,720 26.84 110,982 60,036 6,457 2.05 58.00 108.00
Oct 2016 1,356 -14.82 93,496 47,701 5,471 1.85 59.00 115.00

Definitions

Average Daily Unique Browsers (Ave Daily UB): The average of the Unique Browsers per day in the reporting month.

Page Impressions (PI): The total number of web pages served within the selected reporting period.

Total Sessions: The total number of times UBs return to a site, having left for more than 30 minutes, during the reporting period.

Total Time on site (TT): The total amount of time, reported in thousands of seconds, of all UBs spent on site in the reporting period.

Unique Browser Frequency (UB Frequency): The frequency metric represents the average number of times a Unique Browser returns to a site during the reporting period. This is calculated by dividing the number of Total Sessions by total UBs.

Average Page Duration (APD) in seconds: The average time pages were viewed on the browser screen for a selected period. This metric is calculated by dividing the Total Time by the number of Page Impressions.

Average User Session Duration (ASD) in seconds: A User Session reflects a period of user activity on a website, provided there is not more than 30 minutes inactivity between consecutive events for the same user. This metric shows the average length of a User Session. This is calculated by dividing Total Time by Total Sessions.

Audit Certificate


Audited Website Measurement Service

AUDITOR'S CERTIFICATE - INDEPENDENT AUDITORS' REPORT TO THE AUDITED MEDIA ASSOCIATION OF AUSTRALIA (AMAA)

SCOPE STATEMENT

We have audited the Audited Media Association of Australia (AMAA) Web Audit Report ("the Audit Report") on the activity records and other data presented by this Website for the period covered by this Audit Report in accordance with the Regulations and Standards of the AMAA. We report that the figures relating to this Website included in the Audit Report are as shown by the records examined by us according to the Regulations and Standards set by the AMAA members.

The directors and management of the Website Publisher are responsible for the preparation and presentation of the Audit Report and the information contained therein. We have conducted an independent audit of the Audit Report in order to express an opinion to the AMAA on its preparation and presentation.

The Audit Report has been prepared as required by the AMAA's established procedures, and included such tests and other audit procedures in order to provide reasonable assurance as to whether the Audit Report is free of material misstatement, as we considered necessary under the circumstances. These procedures have been undertaken to form an opinion as to whether, in all material respects, the Audit Report is presented fairly in accordance with the Regulations and Standards of the AMAA.

The audit opinion expressed in this independent auditor's report has been formed on the above basis.

INDEPENDENCE

We are independent of the Website Publisher, and have met the independence requirements of Australian professional ethical pronouncements.

AUDIT OPINION

In our opinion, the Website activity shown is fairly stated in this Audit Report, and the other data contained in the Audit Report are fairly stated in all respects material to the activity.

Audited Media Association of Australia
31st August 2017