Brands

Audited Media Association of Australia (AMAA)

The Audited Media Association of Australia (AMAA) was formed as a Company Limited by Guarantee in July, 2013, and has been the home to the ABC & CAB metrics. The AMAA closed its publicly reported print and digital audits in 2023.

ABC

The ABC was formed in 1932 to audit paid for print sales of magazines and newspapers, allowing publishers of newspapers and magazines to report their verified paid sales. Members that used the data include advertisers, agencies, research companies, stockbrokers and leading financial institutions. 

The ABC audit process verified the paid circulation per issue of a publication, across both print and digital versions, in a defined audit period.

CAB

 

The CAB formed in 1957 provided advertisers, marketers and media buyers with verified distribution data, delivering credibility to publishers across business, professional and specialty publications, community and community language newspapers, exhibition organisers, e-mail distribution publishers, providers of unaddressed distribution and website publishers. Members that used the data included advertisers, advertising agencies, research companies, stockbrokers and leading financial institutions.