About us

While media verification was the primary service offered by the AMAA for more than 80 years through its ABC and CAB Audit brands the changing nature of media has seen the rise of influencer marketing and the launch of the AiMCO (Australian Influencer Marketing Council) that brings together the expertise of a diverse collective of industry professionals, marketers and content creators who are committed to elevating influencer marketing best practice, campaign measurement and industry knowledge.

 Our history as a not for profit industry body

Ever since advertisers first called for greater scrutiny of publishers' circulation claims in the early 1930s, the Audited Media Association of Australia (AMAA), worked with industry to delivered audit services to meet the needs of the media industry. These included verified data about:

• Print Publications

• ePublications 

• Web Publications

• Email Newsletters

• Exhibitions, Events and Conferences

Today the AMAA continues to work with the media, marketing and content providers through our newest brand, AiMCO (Australian Influencer Marketing Council).

The AMAA Lead Australia in media auditing

The Boards and Committees through members consultation, set auditing rules, and organisational policies, comprised of representatives from advertisers, advertising agencies and publishers.

Each medium had its own reporting format, provided by either the ABC or CAB brand, designed to enable clear meaningful access to all data relevant to that medium