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TRUST = MONEY

Media trust survey shows audited data almost doubles the trust factor

IAB UK collaboration call

IAB UK Chief calls for industry collaboration

What is the Methbot Ad Fraud?

Find out more about the scam uncovered in late December 2016 in the U.S.

A new era of accountability + Facebook?

Are Facebook’s measurement issues heralding a new era of accountability in metrics?

Traditional media is being acknowledged as delivering what certain digital metrics are increasingly being seen to not deliver - accuracy and transparency.

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