News

YouTube's loss is premium publishers gain

Erik Sass, editor of Publisher's Daily, weighs in on the YouTube boycott.

IAB UK's Jon Mew talks about digital advertising

Read what Jon Mew, the new IAB UK chief says about the controversies surrounding digital advertising and his 3 steps to repair its reputation.

Ebiquity presents at the AANA Media Challenge

Read this summary of Nick Manning's Ebiquity presentation at the AANA Media Challenge event in late March 2017 by Jennifer O'Brien from CMO 

A new era of accountability + Facebook?

Are Facebook’s measurement issues heralding a new era of accountability in metrics?

Traditional media is being acknowledged as delivering what certain digital metrics are increasingly being seen to not deliver - accuracy and transparency.

Is Australia falling behind in media industry accountability?

Our industry is constantly engaged in discussions about accountability, transparency and metrics that can be trusted in ad trading. There has also been the odd report about the audit body, the AMAA, its current industry role and dare I say, its potential demise as the print channel declines.

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